Power house talent agency The Lions NY has a roster of models that not only dominate the runways and campaigns for blue-chip clients but have a notable social media presence that many of their models utilize to create awareness for charities.
The Lions’ approach to managing their talent is unique in an industry that has grappled to adjust to an increasingly dominant social media presence. The public use Instagram and Twitter to keep up-to-date with their favorite models making them more accessible, thus relatable.
Supermodel Anne V partnered with brands Alex and Ani, Solid and Striped and DL 1961 in her latest charitable campaign Gratitude Season. A portion of the sales go to charities she supports, Every Mother Counts and One Campaign.
“I have been blessed with amazing experiences for which I am extremely grateful,” says Anne. “I believe that giving back and sharing our blessings with others is what makes the world go around.”
According to a recent article she wrote about World AIDS Day for YahooStyle, Anne realized early in her life that opportunities for women were limited. It wasn’t until her international modeling career took off that she was able to use her status as a platform to empower those less fortunate.
With the support of The Lions, Anne is fulfilling her desire to help others by using social media to draw awareness toward causes that are close to her heart.