Talent management agency The Lions launched their new online platform to much fanfare. With a roster of industry icons such as Kristen McMenamy, Karen Elson, Guinevere Van Seenus and Angela Lindvall, The Lions is redefining how to operate in a post digital era. Managed by industry veterans Ali Kavoussi, Christiana Tran, Louie Chaban and Madisyn Ritland, The Lions heavy social media focus highlights the personality of their models. In an age where the public increasingly demands more of its stars, The Lions is bridging the gap with its presence on Instagram, Facebook and Twitter. With an array of talent that boasts everything from singing to acting to jewelry making to advocacy work, The Lions represents a twenty-first century approach to branding. In addition to each model’s portfolio and composite card is a link to their social media sites further engaging their audience to participate in their lives breaking down barriers that previously existed. The Lions seems to have a canny grasp of what it means to do business in today’s world. I expect we will be hearing much more in time to come.